Experience the world of Heineken like never before at the Heineken Experience in Amsterdam. This captivating brewery tour takes you on a journey through the history, brewing process, and iconic brand of Heineken. Immerse yourself in interactive exhibits, captivating displays, and a behind-the-scenes look at one of the world’s most renowned beer brands. Discover the art of beer making, enjoy beer tastings, and even try your hand at pouring the perfect pint. The Experience is a must-visit attraction for beer enthusiasts and those seeking a unique cultural experience in the heart of Amsterdam.
History of Heineken
Early 1964 Gerard Adriaan Heineken bought a small brewery in Amsterdam. A few years later a larger brewery was built on the Stadhouderskade. The beer brand proved to be extremely successful. Over the years several prizes were won for the quality of the beer.
In the early 1900s, the war and the economic crisis were tough, but Heineken fought its way through. The brand expanded to other countries, such as the United States and Indonesia. Heineken built a huge brewery in Zoeterwoude. All kinds of producers became part of Heineken and other breweries were taken over, including a large number abroad. Heineken became a hugely successful company worldwide. And it all started at the brewery on the Stadhouderskade, which became a museum in the early 90s: Heineken Experience.
Heineken Experience: The Experience
Heineken is one of the largest beer brands in the world and is the second largest beer group. This makes the Heineken Experience a real attraction. The Heineken Experience is a museum of the beer brand, located in the old brewery on the Stadhouderskade. In this museum you will learn everything about the world famous beer brand. During the walk through the factory you’ll get to see where millions of hectoliters of beer were brewed in gigantic copper tanks at the end of the 19th century. In the large rooms you’ll find exhibitions that showcase 140 years of Heineken commercials. You’ll also find out how the distinctive taste of the beer was created.
However, the Heineken Experience is not a museum where you just watch and read. Here you get to know history with all your senses. You can brew your own beer in the Heineken Brewery and design your own bottle. In the Heineken Tasting Bar you can taste different beers. Learn from a professional how to tap. Nobody likes too much foam. At the end of the tour you can also enjoy a cold beer at the bar. The Heineken Experience is the place where you really experience the history of the beer brand.
Beer Tasting Experience
One of the highlights of the Heineken Experience is the beer tasting session. At the end of the tour, visitors can enjoy two complimentary beers in the World Bar, where knowledgeable staff provide insights into the best ways to taste and enjoy Heineken. For those looking for a more exclusive experience, the VIP tour offers behind-the-scenes access, including areas not available to the general public, and a private tasting session in a special bar.
Accessibility
The Heineken Experience is wheelchair accessible, with one wheelchair available upon reservation. Contact the venue in advance to ensure availability and a smooth visit.
Tickets Heineken Experience
Discover how Heineken became so successful during this fun interactive tour in the Heineken Experience. On your own you’ll explore the old brewery, where you can take a look at exhibitions and all kinds of special spaces. Make your own beer and learn how to tap. Heineken Experience is located on the Stadhouderskade and is easily accessible by public transport. With a ticket you get entrance to the museum and at the end of the day 2 free drinks. Children under the age of 18 are only allowed when accompanied by an adult. The tour takes about 1.5 hours.
Practical Information
- Location: Stadhouderskade 78, 1072 AE Amsterdam. The Heineken Experience is easily accessible by public transport, including trams and the metro.
- Hours: Open daily from 10:30 AM to 7:30 PM, with the last admission at 5:30 PM. It’s advisable to check for special holiday hours before planning your visit.
- Tickets: Prices start at €23 for adults. It is highly recommended to purchase tickets online in advance to benefit from discounts and avoid long lines.
Visitor Reviews
Guests often praise the interactive elements, engaging exhibits, and friendly, informative staff. Many visitors highlight the immersive experience and the opportunity to learn about Heineken’s history and brewing process as key reasons to visit. However, it’s noted that the attraction can become crowded, so visiting early in the day is recommended to avoid the rush.
By incorporating these tips and detailed information, your visit to the Heineken Experience will be both enjoyable and memorable. Book your tickets now and dive into the world of Heineken!